R1 — Pillar 1 of 7
Reputation
Build an Unassailable Online Presence
Your online reputation is the first thing a prospective patient sees before they ever call your office. The R1 Reputation pillar deploys AI-powered monitoring across Google, Healthgrades, Zocdoc, Yelp, and 50+ other platforms to give you a real-time view of your practice's digital standing. We identify negative sentiment before it compounds, respond to reviews with HIPAA-compliant language, and build a systematic process for generating authentic 5-star feedback.
KEY OUTCOMES
- ◆Real-time reputation monitoring across 50+ platforms
- ◆HIPAA-compliant review response templates
- ◆Negative review suppression strategy
- ◆Competitor reputation benchmarking
R2 — Pillar 2 of 7
Review
Automate HIPAA-Compliant Review Generation
The R2 Review pillar transforms satisfied patients into vocal advocates through a fully automated, HIPAA-compliant review generation system. Post-appointment SMS and email sequences are triggered automatically, directing patients to your preferred review platforms. AI-powered copy personalization increases response rates by 3.2× compared to generic review requests. The system integrates directly with your practice management software to ensure zero PHI exposure.
KEY OUTCOMES
- ◆Automated post-appointment review requests
- ◆Multi-platform review distribution (Google, Healthgrades, Zocdoc)
- ◆HIPAA-compliant SMS and email sequences
- ◆3.2× higher response rate vs manual requests
R3 — Pillar 3 of 7
Resell
Maximize Revenue Per Existing Patient
Acquiring a new patient costs 5–7× more than retaining an existing one. The R3 Resell pillar implements intelligent service recommendation campaigns that identify patients who are candidates for additional services based on their treatment history and demographics. AI-powered segmentation ensures that every communication is relevant, timely, and compliant with healthcare marketing regulations.
KEY OUTCOMES
- ◆AI-powered service recommendation engine
- ◆Automated ancillary service campaigns
- ◆Patient lifetime value optimization
- ◆Revenue per visit tracking and reporting
R4 — Pillar 4 of 7
Reactivation
Re-Engage Your Dormant Patient Base
The average medical practice has 30–40% of its patient base classified as 'inactive' — patients who haven't visited in 12+ months. The R4 Reactivation pillar deploys multi-channel re-engagement campaigns that bring these patients back to your schedule. Automated recall sequences via SMS, email, and direct mail are triggered based on time-since-last-visit, diagnosis codes, and preventive care schedules.
KEY OUTCOMES
- ◆Automated multi-channel recall campaigns
- ◆Diagnosis-based reactivation triggers
- ◆Preventive care schedule reminders
- ◆Dormant patient revenue recovery reporting
R5 — Pillar 5 of 7
Retargeting
Follow Prospects Across the Digital Landscape
Most prospective patients visit your website 3–5 times before booking. The R5 Retargeting pillar ensures your practice remains visible throughout their decision-making journey with HIPAA-compliant retargeting campaigns across Google Display, Facebook, Instagram, and YouTube. All campaigns are built with healthcare-specific audience exclusions and privacy safeguards to ensure full regulatory compliance.
KEY OUTCOMES
- ◆HIPAA-compliant retargeting across Google, Meta, YouTube
- ◆Healthcare-specific audience segmentation
- ◆Full attribution tracking from ad to appointment
- ◆Compliant pixel implementation and data handling
R6 — Pillar 6 of 7
Referral
Build a Systematic Physician Referral Network
Physician referrals are the highest-value patient acquisition channel for most specialty practices, yet most practices manage referral relationships informally. The R6 Referral pillar implements a systematic referral network development program — identifying the top referring physicians in your market, automating relationship-building communications, and tracking referral volume and revenue attribution with precision.
KEY OUTCOMES
- ◆Physician referral network mapping and targeting
- ◆Automated referral relationship nurture sequences
- ◆Referral volume and revenue attribution tracking
- ◆Referring physician appreciation and engagement programs
R7 — Pillar 7 of 7
Reach
Dominate Local Search in Your Market
Local search is the primary discovery channel for medical practices. A clinic that does not appear in the top three Google Maps results for its specialty and location is effectively invisible to new patients. The R7 Reach pillar deploys AI-powered Google Business Profile optimization, local citation building, and hyperlocal SEO to make your practice the obvious choice in every relevant local search.
KEY OUTCOMES
- ◆AI-powered Google Business Profile optimization
- ◆Local citation building and NAP consistency
- ◆Hyperlocal keyword targeting and content strategy
- ◆Monthly local search ranking reports